Methodology

The philosophy that drives ACCORDO professionals is the Company Stakeholder Responsibility: a concept that extends to Corporate Social Responsibility by extending the theme to all companies (Company) and not only to large “Corporation”, emphasizing the fundamental concept of relationship with every Stakeholder.

The ACCORDO methodology, developed in 20 years consulting for both national organizations and corporations, today is characterized by three phases with which you can support customer businesses in what we call:

Advantages

CLIENTS

  • influence the purchasing behavior of their customers
  • making the relationship with stakeholders a competitive advantage over the competition

TERRITORY

  • create the conditions and situations for increased visibility and positive impact on the territory, sustainable even in the medium and long term
  • identify the set of institutional partners with which to establish a profitable and strategic dialogue, even in an optical management of “reputation” business

EMPLOYEES

  • create opportunities for sharing of corporate knowledge and development of interpersonal skills and work among colleagues
  • improve individual skills both relational and management of its employees through participation and involvement in stakeholder engagement activities
  • strengthen the company’s ability in attracting new talent and retaining the best internal resources, motivating and increasing productivity

THE ART OF STAKEHOLDER RELATIONS

Metodologia Accordo

STRATEGY

Every organization is at the center of relations with different and complex systems represented by people and other organizations.

Through comprehensive analysis of the universe that characterizes this complex system of relationships, it is possible to determine the priority objectives that need work and related strategies. At this stage it is crucial the search for ideas and best practices to 360 °, and summarize experiences that exemplify even specific documents such as newsletters Engage Trends.

Stakeholder Check-up is a tool that allows to internally and externally analyze the “state of the art” in terms of relations with its stakeholders, in order to assess as accurately as the opportunities to be seized and the priority actions to be act.
This phase leads to a thorough stakeholder analysis resulting in “mapping”, a process that describes in detail the types of stakeholders and the relationships between them and the company.
At this stage it is also possible to develop a benchmarking, competitive and or cross-sectoral, that can exploit experiences already underway by competitors and or innovation by comparison with realities that are not normally considered as possible interlocutors.

ACTIONS

The definition of a proper stakeholder engagement strategy is made explicit through a series of real action and its involvement of the key stakeholders are considered for their business or for specific economic situations.

Planning and organization of specific moments of meeting with its stakeholders, both internal and external, informative, celebratory or listening and sharing. Among the ways that best meet these needs are business conventions proposals, opinion leaders involvement, open and family-day, thematic workshops and multi-stakeholder tables.
To enable stakeholder involvement that develops with time and more articulate manner, they design and organize routes that he partakes internal stakeholders. In this phase, developed and designed together with the HR department, it is essential that those involved become real protagonists of the engagement process. The proposals and activities are more effective training and awareness, added new resources activities, team building and employee engagement. ACCORDO also develops projects and organizes workshops using the methodology LEGO® SERIOUS Play®.
The Company Stakeholder Responsibility projects are characterized by greater interaction with the environment surrounding the client company. This type of activity strategically strengthens the link between internal and external stakeholders to the company. Among these projects is annoveranno experiences such as making and spreading code of ethics, activities of Cause Related Marketing, volunteer management, partnerships with local communities and corporate citizenship projects.

COMMUNICATION

Effective communication with stakeholders can take place only following appropriate engagement actions.

It is possible to act on more levels through ongoing dialogue and institutional relations, as well as producing and disseminating documents that may “REPORT”, clearly and simply, the actions taken by the organization to and with their business partners.

Following the definition of engagement strategies and actions with its stakeholders, the objective of this phase is to create opportunities for interaction with the target audience, it is important to share strategic information and for carrying on relationships over time through activities follow-up.
The most frequent activities consist of institutional presentations, road shows, public events in order to strengthen relationships with institutions, territory, customers, the local community, media and partners.

ACCORDO also develops projects and organizes workshops using the methodology LEGO® SERIOUS Play®.

To effectively communicate the social, economic and environmental impact resulting from CSR activities developed by the company, we are realized communication projects which are reflected in the publication of accounting documents. This articulated activities summarizes and highlights both the quality and the quantity of the relationships with stakeholders inside and outside the company. Apart from the development of “social reports” and “sustainability reports”, are particularly relevant documents produced for production companies wishing to communicate effectively with specific territories ( “site report”).
To allow better dissemination and sharing of CSR issues, even in continuous innovation perspective of the stakeholder engagement process, you can make an accurate assessment and revision of the modes of relationship and communication in use to stakeholders. This approach is also applicable to organizations that have long been equipped with specific reporting tools and intend to innovate. In this case they are critical of feedback from stakeholders monitoring, reporting benchmarking, stakeholder surveys.